Portfolio
From multimillion-dollar e-commerce brands to national news organizations, I've spent over a decade crafting revenue-generating copy and content processes that blend storytelling and data-driven strategy.
Here's a small sample of my favorite projects.
Service Page Copy
Scottsdale Hydrotherapy
Overview: This client added restorative massage to their service offerings and needed a services page that matched their existing voice and copy. I provided copy within 24 hours.
Email Newsletter Copy
The Tennessean/USA Today Network
Overview: I updated the strategy, wrote, edited, and curated this newsletter, which was designed to introduce the brand (and the USA Today Network’s extensive college football coverage) to a new audience. It had a 35% open rate and 5.8% clickthrough rate over a six-month period.
Video Script Copy
Athens Banner-Herald
Overview: I covered sports, including high school football, in Athens, Georgia. Our audience followed high school football closely, but we were hoping to increase engagement with some of the smaller schools in our coverage area. I developed Race for the Region to connect with that audience by following four local teams for an entire football season.
Welcome Sequence Copy
VENUS Fashion, Inc.
Overview: Refreshing our welcome sequence was a team effort, from design to copy. We wanted to revamp the copy to align with our current brand voice, incorporate more reviews about the quality and fit, and introduce new customers to the brand’s voice and key styles.
Omni-channel Campaign Copy
VENUS Fashion, Inc.
Overview: I wrote every piece of copy for our Semi-Annual sale promotion, including promotional material, emails, SMS, website copy and Meta ad copy. The 14-day promotion included multiple different offers and several stacking flash sales, all requiring unique copy.
Email Copy
VENUS Fashion, Inc.
Overview:This email performed so well during its initial release that it was reused for a later campaign. It was also repurposed by the social media team for distribution on Instagram to over 350,000 followers.
