about

Hi, I'm nicole
I’m a content strategist and copywriter who helps sports brands reach audiences through cohesive storytelling that connects and converts.
I worked in sports journalism for over a decade as a reporter, editor and planner, including several years as Deputy Director of South Region Planning for the USA Today Network.
I’ve crafted strategic, story-driven copy about everything from football to fashion. Now, I use modern AI tools and human-focused storytelling to transform content processes and help brands tell their story across marketing channels.
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